- Merch Design
- Art Direction
- Branding
Trio Presents
Freelance Designer
Treeline Music Festival 2023
When the long-running Roots N Blues Festival rebranded to become Treeline Music Festival, I was brought on to help shape the visual direction for its new identity. My role combined both creative strategy and hands-on design — ensuring the rebrand honored the festival’s roots while reflecting its forward-thinking vision.
I developed the new branding system, crafted merchandise designs, and built flexible Canva templates to help festival staff and partners maintain a cohesive look across all communications. To support the public rollout, I also created an announcement video that played on loop during the festival’s launch event, introducing audiences to Treeline’s refreshed identity.
Headliners included MUNA, St. Vincent, and Japanese Breakfast.
Looping Video for Artist Announcement Event
One Sheet brand guidelines for community partners
Official Map Created with ProCreate and Photoshop
Line Up Graphic + Some Promotional Banners
Some of the graphics for the ticketing page
Merchandise Design
Merchandise Design