1. Branding
  2. Environmental Graphics
  3. Merch Design
  4. Art Direction
Remote
Trio Presents
Freelance Designer

Roots N Blues Festival 2022
As the Graphic Designer for the Roots N Blues Festival, I led the visual branding for one of Missouri’s most celebrated music events. My goal was to create a look that felt uniquely local and deeply connected to the Columbia community—featuring iconic landmarks and native Missouri plants—while remaining flexible enough for a large, collaborative team to use consistently.

To ensure cohesion across dozens of contributors, I developed a simple, adaptable brand system and built out Canva templates for festival staff, vendors, and partners. I personally designed a wide range of materials, including digital banners, social media posts, festival announcements, on-site signage, merchandise, and event passes.

Headliners included Wilco, Jon Batiste, and Bleachers. Coverage by Billboard here




One Sheet brand guidelines for community partners


Official Festival Poster







Line Up Graphic + Some Promotional Banners


Line up ended up changing





Merchandise Designs


Front pocket design was inspired by National Park signs
Silicon Frisbee
Front of Postcard
Back of Postcard




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